It resulted from a savvy marketing campaign, where TikTok’s management analyzed user data and advised Pete’s label on how to promote her, eventually landing on the infectious hit as the best vehicle to do so.

That mysterious formula for success on TikTok has turned the app into the most important new social media platform in years-which in turn thrust it into the center of a major geopolitical dispute.īut the success of Savage didn’t come out of nowhere. Like many TikTok sensations, Savage appeared to bubble up spontaneously from the enthusiasm of its users, who choreographed their own dances for the song, introducing it to other fans who watched those videos tens of millions of times. TikTok, a social network where people post short videos, often set to music, has become this generation’s hit machine. But the rapper, whose real name is Megan Pete, made no mention of another entity that helped turn her song Savage into a No. 1 hit: the mobile app TikTok.

When Megan Thee Stallion took off her bright orange mask and walked onstage to accept her Grammy on March 14, she fought back tears and thanked God, her mother, and her managers for helping her become the first female rapper to win the award for best new artist in two decades.

Chinese top tik tok songs